The Dedica line is a semi-automated pump espresso coffee machine from De'Longhi. Its compact size and variety of bold and muted colours speak to a younger audience. Each colour was profiled individually. To spark a connection, we appealed to the consumers’ lifestyles – their love for coffee, their beautiful homes. Beyond a coffee machine, Dedica has become a representation of the owner’s exquisite taste.
To engage its target audience, the De’Longhi team launched a #DedicatedtoMe digital campaign. With an AR Instagram filter as well as a thorough plan on their Instagram grid. This allowed everyday consumers to visualise how the Dedica would fit perfectly in their homes aesthetically.
